News Release


MMC and Riverfront Broadcasting, LLC Announce Partnership

Published Date3\26\2012
Mount Marty College and Riverfront Broadcasting, LLC (KYNT, KK93 and KDAM) announced today that they are joining together in a sports marketing partnership. The new agreement will give exclusive rights to AM 1450 KYNT and Riverfront Broadcasting to broadcast all of the Lancers sporting events. In addition to that, the sports marketing and sponsorship expertise of Riverfront Broadcasting will be utilized in promoting and marketing Lancers athletics.

Mount Marty College athletic director, Chuck Iverson, is excited with the announcement. "We are extremely thrilled to have this opportunity to work with KYNT. We see this as more than just broadcasting rights and it really is a unique partnership that you don't find in sports programs very often."

Beginning with the fall sports schedules KYNT will begin broadcasting Lancers events and also streaming them online for listeners outside of the coverage area.

"When we saw this opportunity to work with Mount Marty we knew it would be a great fit", says Curt Dykstra, General Manager at Riverfront Broadcasting. "We're both local organizations that strive to support the Yankton community. We both simply want to provide a service to the area that not only benefits our individual organizations, but everyone in the community as well. We also hope to bring a new level of awareness to the Lancers events that go on and we’ll strive to step those efforts up as well."

For more information on KYNT and Riverfront Broadcasting, please visit www.kynt1450.com and visit www.mmclancers.com for information on Lancers athletics and sponsorship opportunities.