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Keep America Beautiful and The Coca-Cola Foundation Make Recycling Convenient for MMC


Published Date5\5\2014
Mount Marty College recently learned that they will receive 40 recycling bins designed specifically for placement around campus as part of a national recycling bin grant made possible by Keep America Beautiful (KAB) and The Coca-Cola Foundation.

In its 9th year, the Coca-Cola/KAB Recycling Bin Grant Program is providing nearly 4,500 recycling bins to colleges and universities, nonprofits and local governments, with 35 percent of the total to be used by students in collegiate residence halls.

Mount Marty College Chief Operations Officer, Greg Heine, is thankful for the new recycling bins. "We are extremely grateful to Keep America Beautiful and The Coca-Cola foundation for these bins. We have a large area on this campus to ensure that all materials that are recyclable end up that way. With the education that is planned because of this award, and the ongoing awareness this will create we are optimistic our efforts to increase recycling campus-wide will be successful."

Coca-Cola has expanded its investment in the bin grant program to include a specific focus on two-year community colleges, with 15 recycling bin grants going to two-year colleges and 28 grants going to traditional four-year colleges and universities.

At Mount Marty College, a plan will be implemented that not only focuses on the daily act of recycling, but will also include education outreach by Keep Yankton Beautiful.

"Through this program and our more than 50-year partnership with Keep America Beautiful, we are helping to ensure that communities understand the importance of recycling," said Lori George Billingsley, vice president, community relations, Coca-Cola North America. "Community recycling not only impacts the environment today, but it helps build sustainable communities for the future."

"By providing recycling bins to communities, organizations and universities, we can make a difference in increasing recycling in the U.S. and help overcome a main barrier of recycling – convenience," said Brenda Pulley, senior vice president, recycling, Keep America Beautiful. "We are truly grateful for Coca-Cola's continued support and commitment to recycling, and the Recycling Bin Grant Program."

Recipients were chosen by Keep America Beautiful based on criteria including the extent of their need, recycling experience and their ability to sustain the program in the future. Special outreach was made to colleges and universities through a partnership with the College and University Recycling Coalition (CURC), a membership organization serving campus recycling managers.

The Coca-Cola/KAB Recycling Bin Grant Program awards recycling bins directly to recipients and leverages volume buying discounts. Since 2007, the program has placed more than 35,000 recycling bins in over 500 communities across the U.S. A full list of the spring 2014 Recycling Bin Grant recipients and further information about the grant program is available at http://bingrant.org.